- GR-4193
- Series
- 2003-2010
The series consists of the advertising project files of the Public Affairs Bureau (PAB) created between 2003-2010 in British Columbia. The records document project files related to the preparation of government advertisements in multiple formats such as for television, magazines, and radio. Some of the advertisements were developed in-house but PAB often contracted private advertising agencies for larger advertising initiatives. The records cover advertising projects that document the announcement and marketing of programs that had considerable impact on the province or showed innovative approaches to advertising such as forest fire prevention, the mountain pine beetle epidemic, and the Vancouver 2010 Olympic and Paralympic games. PAB moved between the following ministries: Office of the Premier and Cabinet, 2001-2004; Ministry of Finance, 2004-2009; and Ministry of Citizen’s Services, 2009-2011.
The records are arranged by project. They include media inquiries, videos of advertisements, source material, promotional items, copies of model releases, copies of APOs (ad placement orders), layouts of print ads, and final copy. The records are classified as secondary 23040-30 advertising projects under the Government Communications ORCS (schedule 881035).
British Columbia. Office of the Premier