Optarama (Effects process)

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Optarama (Effects process)

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Optarama (Effects process)

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Optarama (Effects process)

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[Telefex Film background footage]

Promotional film. The Telefex library of background films for television was created and distributed by Frank Fleming as a way to inject movement and action into studio-produced TV commercials. The clips utilized special optical techniques, animation, studio settings and location footage to create a variety of moods and effects. Some clips have their own musical sound tracks. Fleming produced a total of 230 clips 15- or 30-second clips, renting them to TV stations in series packages. This accession is an incomplete but representative sampling of the Telefex library material.

The land behind : an optical fantasy

Experimental film. Produced using Fleming's "Optarama" process, the film uses swirling patterns of prismatically-derived coloured light, shot through special lenses, to suggest an imaginary world of childhood fantasy.